![]() The majority of Hard Rock’s latest investment into its Atlantic City complex will go towards the renovation of 66 Celebrity and 25 Roxy suites. ![]() The gaming and hospitality operator invested more than $500 million to bring down Trump Taj Mahal’s iconic minarets and other exterior decorations and create a rock ’n’ roll-inspired destination resort. Its parent company, Hard Rock International, purchased the shuttered, but once glitzy, property in the spring of 2017. ![]() Hard Rock Atlantic City opened doors in June 2018 at the site of the former Trump Taj Mahal. The property said Monday that it would invest at least $20 million in capital improvements, including suite renovations, additional gambling options, a new Starbucks, a dining outlet, and a refresh of existing beachfront amenities. Hard Rock Hotel & Casino has become the latest Atlantic City resort to announce a multi-million renovation plan as the city looks to recover from the impact of the Covid-19 pandemic.
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